Been thinking about what makes a good landing page. I haven’t had a successful one yet, but I know some things that don’t work:
- Putting out a landing page on it’s own does nothing. People need to come to it.
- Expecting people to signup to a beta list for vaporware doesn’t work. There must already be some value or return.
- Just having a signup form. People need a reason to sign up. ie something compelling like an offer, freebie or discount.
- Not being up front about the price. Better to mention what the price will be. That way you know they aren’t signing up hoping for a free thing.
- Not having referrals or social proof.
- CTA being to low (below the fold).
Put together a list of questions I can use for landing pages.
Who is the target audience?
People that sell to developers.
What problem are you solving?
Marketing to developers
How expensive is the problem?
It’s definitely a problem. With marketing it’s hard to quantify an exact amount. Could be a lot.
- How will people locate it? ideally 5 channels:
Twitter, ProductHunt, IndieHackers, Reddit
- What offer do people get for signing up?
- What is the initial price? mention it near the signup button.
- What is the headline? Put pressure on the pain point or point out key result
Turn code into marketing
- What is the sub-heading? bold, italize and color key words
Developers are tired of reading code. Make sure you’re getting noticed.
- Are there compelling visuals in the hero section? The landing page should have a demo, screenshots of the product and video
Yes. I will use an animation of some code
- What are the major selling points? These become the feature bullets.
Demos: Add eye-catching demos to your marketing pages. Docs: Add interactivity to your docs and blog posts. Sharing: Generate GIFs and .mp4 files you can use on social media. Annotations: add captions to the animation