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Delivery estimates: marketing thought experiment

Experiment #8929th March, 2021by Joshua Nussbaum

This one is a thought experiment.

The challenge for me as a software developer is distribution. Getting access to the target customer is critical. Ideally I should be talking to them every week.

So what are the things I can try to get that access:

  • Content marketing: writing blog posts or creating videos about topics the target audience cares about.
  • Joint venture: contacting podcasts or publications the target market follows, and offering them a percentage.
  • Freemium: giving it away for free, maybe with some limitations.
  • Ads: Reddit, Facebook, LinkedIn and/or Instagram ads
  • Outbound: cold outreach. Not a big fan, but maybe still worth trying.
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