The nice thing about small experiments is it provides a freedom to try things, even when you don’t think it would work.
Take ads for example, I’ve never liked them, never used them for anything. But is it worth an experiment?
It was a little tricky to settle on keywords because my app helps merchants do 2 things:
- Monitor their fulfilment and delivery.
- File claims for carrier mistakes.
The challenge with targeting google searches around keywords like “tracking packages” is that most searches for those terms are done by customers, not merchants. So I settled on using keywords for claims feature for now, since it’s usually merchants filing claims.
The keywords I used:
late package claim,
lost package claim,
Curious to see if it does anything.
It did nothing. It brought traffic, but they didn’t engage.