For developer tools, the best marketing is the docs.
Just show them how it’s easier, how it saves them time.
- Stripe did this with their original site highlighting a
curlcommand (and they continue to invest in docs).
- DHH did this with his 15 minute blog demo.
Docs-driven development is a way to ensure the target is clear and coherant before beginning implementation.
It’s describing the desired end-result, and working backwards. Just like Amazon does by writing PR statements before creating a product.
So I decided instead of investing time into a landing page, I’ll put my energy into a docs site first.
It will take some time to fill it out, but this is the plan so far:
src/routes/ ├── api.md ├── billing.md ├── cli.md ├── configuration.md ├── index.md ├── strategies │ ├── index.md │ ├── oauth.md │ ├── passwordless.md │ ├── passwords.md │ └── sso.md └── webhooks.md
I will try to open-source it as early as possible.