For developer tools, the best marketing is the docs.
Just show them how it’s easier, how it saves them time.
- Stripe did this with their original site highlighting a
curl
command (and they continue to invest in docs). - DHH did this with his 15 minute blog demo.
Working backwards
Docs-driven development is a way to ensure the target is clear and coherant before beginning implementation.
It’s describing the desired end-result, and working backwards. Just like Amazon does by writing PR statements before creating a product.
Bye bye landing page
So I decided instead of investing time into a landing page, I’ll put my energy into a docs site first.
It will take some time to fill it out, but this is the plan so far:
TOC
src/routes/
├── api.md
├── billing.md
├── cli.md
├── configuration.md
├── index.md
├── strategies
│ ├── index.md
│ ├── oauth.md
│ ├── passwordless.md
│ ├── passwords.md
│ └── sso.md
└── webhooks.md
I will try to open-source it as early as possible.